Fishing lure colors are less intense under water, that’s a fact. And that’s because there’s much less light beneath the water surface. Yep, even on bright sunny days the light is more subdued down below.
Even in the ultra-clear waters of our deepest oceans the light penetrates a surprisingly short distance into the depths.
So as fishermen, the lure colors we select that look so bright and alluring (pun) in sunlight can look much more drab to the fish. It makes you wonder if lure color selection is so important after all.
Water acts like a giant filter that dulls down the intensity of the incoming light. Fish eyes, like our own, need reasonably intense light in order to detect color. Remove that light and your lure colors go with it.
This video explains how and why that happens. It’s a great example of why lure color selection should come after action, sound, dive depth and other factors.
If you’d like a lot more detail and access to some lure color selection charts, skip over to my website at